Sunday, September 23, 2012
What Does Crush It Mean?
I gotta tell you all I have recently been working on how to monetize my blogging efforts as I believe much of what I have shared here, and will share, is really pretty good and, with the right effort to drive traffic through link-backs and great content and keyword optimization, I can drive the traffic here, and on additional blog topics, through the roof!
So, as we have all rightly or wrongly learned, I have been working to understand just how to do that. God knows there are an incredible amount of folks out there willing to "share" their knowledge of how to do this. Two I have become very fond of over the last couple of years (okay, yes! I'm a slow learner! I'm okay with it...or I was okay with it...) are, in my view, at polar opposites about how to get this done....Gary Vaynerchuk, and Tim Ferriss.
If you know anything about either, you are already more tied into how to make your life so much better than 85% of the population.
Gary Vaynerchuk is the author of Crush It! and the purveyor of tv.winelibrary.com , a site he used to build his personal brand and he is no longer doing since episode 1000 in March of 2011. These days, he is writing, loving his family, running VaynerMedia with his brother AJ and making a killing as a public speaker.
Time Ferriss is the author of The 4-Hour Workweek (also on CD at The 4-Hour Workweek and "The 4 Hour Body" and author of the The Blog of Tim Ferriss , which I am glad to say Tim has remained faithful to this element he has used to build his personal brand.
Gary is all about "WORK YOUR A$% OFF, PEOPLE! IF YOU'RE PASSIONATE ABOUT WHAT YOU DO, YOU WON'T MIND WORKING 10 HOURS A DAY TO CRUSH IT!" (yeah, Gary is that loud and passionate...it's why I love him!) and Tim is all about "Chill...work smart....test, verify, set it up to work hands off, repeat as often as necessary then take yourself out of the equation as quickly as possible so all you have to do is cash the check as a member of the New Rich. With enough continued effort, you will be able to escape the work-a-day rat race and reduce your workweek to 4 hours or less." Both of these guys then give you the roadmap to get there.
While the approaches, on their face, seem to be at odds, they are definitely not. They are complimentary views of the same idea....do whatever it takes to use the proliferation of the internet to create, as Tim Ferriss puts it "freedom of time and place." That means the freedom to do what you "want to" instead of living your life doing what you "have to."
Here's to the beginning of seriously pursuing what I have learned. Great learning must be followed by great action if great results are to be achieved! I leave you with a classic from Gary from a WEB 2.0 conference in 2008...and today...he is the real deal: